DIGITAL: World of Waves
Location: Taghazout, Morocco.
Status: Project completed.
Brief:
World of Waves was launching into a crowded hospitality and surf market, with ambitions to grow both brand visibility and commercial performance across its boutique hotel, surf school and restaurant.
I was brought in to shape the brand’s growth strategy and support early-stage business development — spanning digital presence, partnerships and audience building.
Outcome:
Activities included refining the website, building affiliate and brand partnerships, developing content for digital campaigns, overseeing press outreach, and supporting ongoing performance tracking across digital platforms.
As part of this work I secured a series of public and influencer group trips with London Girls Surf Club, engaging ten creators with a combined Instagram reach of over one million followers. This activity was supported by online and print press coverage, including a feature in The Telegraph’s Hot Hotels to Visit in 2018 trends round-up.