DIGITAL: FARFETCH JAPAN
Location: Japan
Status: Project completed.
Credits: Photography Jem Mitchell. Styling Nobuko Tannawa
Brief:
Farfetch was generating strong demand from Japan without a localised platform. The brief was to support the launch of a Japanese-language website while increasing brand awareness and credibility across press, trade and consumers.
The launch coincided with Farfetch signing its first Japanese boutique partner, Restir, enabling Japanese products to be shipped internationally for the first time.
Outcome:
We developed an integrated campaign spanning digital content, film and live events — aimed at both local and international audiences.
Content included a stills shoot featuring exclusive Restir pieces, photographed within a traditional tatami setting, and an interactive manga-inspired film combining live action and animation. Viewers could explore looks, change environments and shop directly within the experience.
The launch was supported by on-the-ground events in Tokyo, including a media dinner and an awards presentation attended by press, influencers and VIP customers.
The campaign delivered measurable results, including significant growth in traffic and sales within Japan and internationally. The interactive film received industry recognition, winning a Berlin Fashion Film Award and being cited by global futures agencies as a benchmark for innovative branded content.