EXECUTION: ANALOG SURF CAFE + LISTENING BAR
Location: Bali, Indonesia
Status: Project completed.
Credits:
Interior Photography: Thomas Isyad,
Food and Drink Photography: Danar Tri Atmojo
Graphics: Arendal Fiyanto
Brief:
Analog was preparing to launch its flagship café and listening bar in Canggu, with ambitions to establish itself as a culturally relevant destination within Bali’s hospitality, music and surf communities.
We were brought in to develop the launch strategy and creative direction, defining how the brand would be introduced to the market across digital, content, PR, events and community engagement. The objective was to build awareness and advocacy organically, positioning Analog as a venue people discovered through culture and community rather than traditional advertising.
Outcome:
We led the creative direction for the launch across website content, photography, social media, PR, graphic design and brand communications, ensuring every touchpoint reflected a consistent narrative.
The launch strategy centered around a curated programme of community events spanning music, surf, food and hospitality, alongside media previews and industry gatherings that introduced the venue to influential figures across Bali’s creative community.
This approach generated extensive organic coverage across local media, hospitality publications and influential creators, helping establish Analog as a recognised destination for both daytime café culture and evening listening sessions.
To support the launch, we directed content production across interiors, food, drinks, surf and music, with organic Instagram content representing more than a tenfold increase on much of the brand’s previous content.